Terms of service

Last updated: 14 November 2026

1. Who we are

Ellie is provided by Ecubate B.V., Torenallee 20, 5617 BC Eindhoven, the Netherlands, registered with the Dutch Chamber of Commerce under number 97847194 ("we", "us"). These terms apply to everyone who uses Ellie ("you").

2. The service

Ellie is a connector for AI assistants that runs audits on the advertising and analytics accounts you connect, keeps a brain per client and, when you confirm it, makes changes to a Google Ads account. Ellie is currently in a closed pilot: it is free of charge, may change, and may be unavailable at times.

3. Your account and workspace

• You sign in with a Google account and keep it secure. You are responsible for what happens in your workspace, including what the members you invite do.
• You connect only accounts you are authorised to use. An agency that connects a client's accounts confirms that it has that client's permission.
• Ellie is for business use. You must be at least 16 years old.

4. Changes to your advertising accounts

Ellie proposes changes and never makes one on its own. A change is made only after the platform has checked it in a dry run and you have confirmed it. You decide which changes to make and remain responsible for your advertising accounts, their spend and their results. Ellie's analyses are advice, not a guarantee of any result.

5. Your data

The data in your workspace remains yours. We use it only to provide Ellie to you, as described in the privacy policy. You can export a client's brain at any time and ask us to delete your workspace.

6. Acceptable use

You may not use Ellie to break the law or the policies of Google or any other connected platform, to try to reach another workspace's data, to disrupt the service, or to copy or resell Ellie itself.

7. Availability and liability

We provide Ellie as it is, during the pilot without any guarantee of availability. To the extent the law allows, we are not liable for indirect damage, lost profit or advertising spend, and our total liability is limited to the amount you paid us in the 12 months before the claim.

8. Ending

You can stop using Ellie at any time by revoking its access in your Google account and asking us to delete your workspace. We may suspend or end your access when you break these terms, or end the pilot with 30 days' notice.

9. Changes to these terms

We may change these terms. We tell you about a material change at least 30 days before it applies.

10. Law

These terms are governed by Dutch law. Disputes go to the competent court in Oost-Brabant, the Netherlands.

Questions: support@tryellie.io.