Ellie

by Ecubate

A senior PPC specialist's method and memory inside Claude. Ellie audits your Google Ads, Merchant Center and Google Analytics accounts and remembers what you decided for every client.

Request access Read the privacy policy

What Ellie does

Ellie is a connector for your AI assistant, built by Ecubate B.V., a Google Ads agency in Eindhoven, the Netherlands. You add Ellie to Claude, sign in with Google and connect your own Google Ads, Google Merchant Center and Google Analytics accounts. When you ask for it, Ellie reads that live data and runs Ecubate's audits on it:

• Google Ads: search terms, budgets, bid strategies, account structure, Performance Max, quality score, audiences and a performance diagnosis.
• Google Merchant Center: the product feed, its disapprovals and its missing attributes.
• Google Analytics: the setup of the GA4 property, such as data retention, key events and its links to Google Ads.

Each audit ends in findings and proposed changes. Ellie makes a change to a Google Ads account only after you approve it.

For every client Ellie keeps a brain: the decisions you made and why, the changes that went live and how they measured, the proposals you turned down, and the analyses you saved. Each next analysis starts from what you already know about that client.

Who it is for

Agencies that manage the advertising of many clients, and businesses that run their own Google Ads. An agency adds each client to Ellie and connects that client's own accounts to it.

How it works

1. Add Ellie to Claude. In Claude you add the connector address https://mcp.tryellie.io/mcp.
2. Sign in with Google. Ellie uses your name and email address to know who you are and which workspace is yours.
3. Connect your accounts. Google asks you to allow Ellie access to Google Ads, Merchant Center and Google Analytics. You choose which accounts belong to which client.
4. Ask for an audit. For example: "Run a search term audit for this client." Ellie reads the account at that moment and answers in Claude.
5. Approve a change, or not. When an audit proposes a change, Google first checks it in a dry run. Ellie applies it only after you say yes, and records it in the client's brain.

Which Google data Ellie uses and why

Your Google account (sign in: openid, email)

Your name, email address and Google account identifier, to sign you in and place you in your workspace.

Google Ads (https://www.googleapis.com/auth/adwords)

Read: campaigns, ad groups, keywords, search terms, ads, budgets, bid strategies, costs and conversions, for the audits. Change: only the change you approved in the conversation, such as adding a negative keyword or adjusting a budget.

Google Merchant Center (https://www.googleapis.com/auth/content)

Read only: products, their status and their issues, for the feed audit. Ellie does not change anything in Merchant Center.

Google Analytics (https://www.googleapis.com/auth/analytics.readonly)

Read only: property settings and reports, for the GA4 property audit.

Ellie reads this data when you ask for an analysis. It keeps only what you or your assistant save to a client's brain. You can revoke Ellie's access at any time at myaccount.google.com/permissions.

What Ellie never does with your Google data

Ellie's use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

• Ellie does not sell your data and does not use it for advertising.
• Ellie does not use your data to train AI models.
• Your data is shown only to you and the members of your workspace. No person at Ecubate reads it unless you ask us to, for example for support.

Security

• Ellie runs on Google Cloud in the Netherlands; its database runs on Supabase in Frankfurt, Germany.
• Google tokens are stored encrypted and are never shown to you, to your assistant or in logs.
• Every workspace is kept apart in the database: one workspace cannot read another's data.
• All traffic is encrypted with TLS.

The full details are in the privacy policy and the terms of service.

Availability and contact

Ellie is in a closed pilot with a small group of agencies and advertisers. To join or to ask a question, write to support@tryellie.io.

Ecubate B.V., Torenallee 20, 5617 BC Eindhoven, the Netherlands. Chamber of Commerce number 97847194.